September 19, 2026 · 5 min read
Reminder Calls for Concert and Event Ticket Sales
Presales, general sales and time zones: how to be ready at the exact minute tickets go on sale, with a prep checklist and sample reminders.

Your favourite band announces a tour. Tickets go on sale Friday at 10 AM. You tell yourself you'll definitely be ready. Friday arrives, you're in a meeting, and by the time you check your phone at 10:40 the dates near you are gone.
For popular concerts, sports fixtures, festivals and theatre shows, the on-sale moment can matter more than how much you want to go. Being ready at the right minute, with the right details to hand, gives you the best chance. Timing is the one part you can control completely.
Why on-sale times are easy to miss
- They're announced days or weeks ahead, long enough for the date to drift out of your head.
- There are often several sales: a fan-club presale, a venue presale, a card-holder presale and then general sale, each at a different time.
- Time zones get involved. An artist in another country might post a sale time in their local time, not yours.
- They clash with real life. Weekday mornings are common sale times, right when you're at work, on the school run or commuting.
Before the sale: get set up early
Most of the stress on sale day comes from things you could have done beforehand. A day or two ahead:
- Create or log in to your account on the official ticket seller's site, and check your password works.
- Update your saved card and billing address, especially if your card was recently replaced.
- Register for any presale you're eligible for. Some require signing up days in advance to get a code.
- Decide your budget and how many tickets you need, and agree it with anyone you're going with.
- Pick a first and second choice of date or seating area, so you're not deciding under pressure.
- Only use official sellers or the venue's own box office, and be wary of links from unknown sources.
On the day: be early, not on time
Many ticket sites open a waiting room or queue before the sale starts. Being on the page ten or fifteen minutes early is usually better than arriving exactly at the start time. Check the seller's own guidance on how their queue works.
A good on-sale routine:
- The evening before: check the sale time, the link and your login.
- 30 minutes before: find somewhere with a reliable connection, plug in your laptop or phone, and close anything that might distract you.
- 15 minutes before: open the official page and join any waiting room.
- Sale time: stay calm, follow the queue, and don't refresh unless the site tells you to.
Sample reminder wording
Each reminder should tell you exactly what to do at that moment:
- "Tour presale tomorrow at 10am. Check your login and presale code tonight."
- "Presale opens in 30 minutes. Get to a desk with good wifi."
- "Join the ticket queue now. Sale opens in 15 minutes."
- "General sale opens at 9am tomorrow if the presale didn't work out."
- "Festival payment plan instalment due Friday."
The last one is worth noting: some events offer payment in instalments, and a missed payment can risk your booking. Put every instalment date in as a reminder the day you buy.
Handling time zones
If the sale time is published in another time zone, convert it once, carefully, and write your local time into the reminder. For example: "Sale opens 10am New York time, that's 3pm for me in London." Double-check the date too, because an evening sale in one country can be the next morning somewhere else.
Buying as a group
If friends are all trying to get tickets together, agree in advance who's buying for whom, so you don't end up with double bookings or nobody buying at all. Give everyone the same reminder at the same time, and decide in your group chat what happens if only one person gets through.
After you've bought
Once you have your tickets, a few more dates are worth remembering:
- When tickets will be sent or released to your account, if they aren't available immediately.
- Any deadline to transfer a ticket to a friend using the official process.
- The event itself, plus a reminder to check travel and the venue's entry rules a few days before.
- If it's a long way off, a reminder to book transport or accommodation early.
How ReminderIt helps
A calendar alert is easy to dismiss when you're busy. A phone ringing at 9:45 on a Friday morning isn't. ReminderIt reminds you with a real phone call at the time you choose, plus a WhatsApp message with Done and Snooze buttons. If you miss the call, WhatsApp still has the reminder, and ReminderIt tries the call once more about five minutes later.
Setting it up takes one WhatsApp message in plain words:
- "Remind me on Friday at 9:45am to join the ticket queue for the concert."
- "Remind me tomorrow at 8pm to check my ticket account login and presale code."
If you keep event dates in Google Calendar, you can connect it and get a call before what's in your calendar. And if friends are buying with you, you can add them as people you remind (they accept once) so the whole group gets the same nudge.
There's a 7-day free trial, no card required. Want to be ready when the queue opens? Message us on WhatsApp at https://wa.me/14786061901 and set your on-sale reminder now.
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